kage
Brand System

Logos, colours, typography, and usage guidelines for representing kage correctly. For questions contact your kage operator.

LOGO LOCKUPS

kage
Primary, dark
kage
Primary, light
kage
On red
kage
Stamp, red on washi

COLOUR PALETTE

Washi

#FCFBF7

BACKGROUND

Sumi

#15151A

TEXT

Beni

#B7282E

ACCENT

Beni dark

#8E1F24

HOVER / PRESSED

Surface

#F6F4EE

CARDS

Muted

#5A5A64

LABELS

Yoru

#111014

DARK MODE BACKGROUND

Beni light

#E0555C

DARK MODE ACCENT

TYPOGRAPHY

Shippori Mincho
600 · Display
Your voice.
Shippori Mincho
400 · Italic · Tagline
影. The shadow that shows up when you can't.
Zen Kaku Gothic New
500 · Labels
AUTONOMOUS CONTENT OPERATIONS
Zen Kaku Gothic New
400 · Body
kage learns how you write, monitors your industry every morning, and drafts content in your voice. You get the credit. kage does the work.

USAGE GUIDELINES

DO

Always write "kage" in lowercase, in copy, headlines, and UI
Use Beni red as the only accent: buttons, rules, the 影 mark
Keep red to one accent per view, with everything else in Sumi and Washi
Use Shippori Mincho for all headlines and display text
Keep the mark and wordmark together in the primary lockup
Use Washi as the default base, with Yoru for dark mode

DON'T

Capitalise "Kage". It always appears as "kage"
Use the mark without the wordmark except at very small sizes
Place the logo on a coloured background other than Washi, Sumi, or Beni
Use Beni light on Washi, since it is reserved for dark mode
Stretch, rotate, or recolour the mark
Use gradients, shadows, or glow effects anywhere in the brand

ASSETS

Logo, SVG

All variants · vector

↓

App icon, PNG

Stamp mark · 512px

↗

Shippori Mincho

Google Fonts · serif

↗

Zen Kaku Gothic New

Google Fonts · sans

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